Know your numbers. Train with a plan.
Get your calorie and protein targets in 60 seconds, then follow a programme built to get you there. No crash diets, no guesswork.
Three steps. That's it.
Get your numbers
Use the free calculator to find your maintenance calories, your target and your daily protein.
Pick your plan
Choose 3, 4 or 5 training days a week. We'll recommend one based on how you train now.
Train and track
Follow the programme in the app, log your lifts and watch the numbers move.
Real men. Real progress.
Built on consistency, not extremes. Eat the food you enjoy, train with structure and let the results stack up.
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Hi, I'm Bradley.
I've spent 9+ years coaching men who are busy, have tried everything and are tired of starting again every Monday.
My approach is simple: train with structure, eat in a way you can actually stick to, and stay consistent long enough for it to work. No extreme diets, no cutting out the meals you enjoy.
Whether you want a programme to follow or me in your corner every week, there's an option that fits.
Structure beats motivation.
Get my calories free →£9.99 / month
A structured training programme in the app, for 3, 4 or 5 days a week. Cancel any time.
- A structured programme built for your chosen days
- Progressive plan that moves forward every block
- Workout tracking in the coaching app, with your previous numbers
- Exercise demo videos for every movement
Fully personalised
For men who want Bradley in their corner every week.
- Training built around you
- Personal nutrition and calorie targets
- Weekly check-ins and plan adjustments
- Direct messaging support
Questions
Is the calculator really free?
Yes. Pop in your details and your email and you get your maintenance calories, a daily target for your goal and a protein target. No card, no catch.
What's the difference between the membership and 1:1 coaching?
The membership (£9.99/month) gives you a structured training programme in the app, built around 3, 4 or 5 days a week. 1:1 coaching adds personalised nutrition, weekly check-ins and direct support from Bradley.
Do I need a gym?
The membership programmes are written for a commercial gym. If you train somewhere else, apply for 1:1 coaching and we'll build around what you've got.
Can I cancel the membership?
Yes, any time. There's no long-term contract.